Moment is a brand of alternative milk tailored towards a main target audience characterised as digital nomads—adventurous individuals who prioritise living in the moment and are environmentally conscious. The brand name 'Moment' reflects the audience's philosophy of 'making the most of every moment' and ‘seizing the day’.
The client, an environmentalist and animal activist, is dedicated to creating a lactose-free, eco-friendly milk brand with excellent taste, ideal for pairing with coffee.
The packaging and branding of Moment have therefore been designed to meet the needs of both the client and the target audience.
The client, an environmentalist and animal activist, is dedicated to creating a lactose-free, eco-friendly milk brand with excellent taste, ideal for pairing with coffee.
The packaging and branding of Moment have therefore been designed to meet the needs of both the client and the target audience.
Design Concept
The packaging and branding, designed with the ‘happiness in a box’ concept, emphasise the satisfaction derived from choosing an alternative milk that benefits both individuals and the planet.
Packaging Design
Packaging Detail
Instagram Story Ad
Brand Colours
Graphic Elements
Billboard Ad Flat
Billboard Ad
Concept Work Completed at Shillington
Attribution - Images Sourced from Unsplash, Dietary Information Icons Created by Olguioo from Noun Project
